Eugenio Garcia is the co-founder and publisher of Cannabis Now Magazine. He has been a long-time advocate for cannabis and entrepreneur since he began working as a cannabis industry consultant in 2008. After a trip to San Francisco inspired him to expand into the marijuana media world, Garcia returned home to start a Rocky Mountain medical magazine. Cannabis Now became the first cannabis magazine in the world for sale on iTunes and one of the few distributed in Barnes & Noble. In 2012, after Montana abruptly made it illegal for marijuana companies to advertise, Cannabis Now quickly shifted into the national market. Garcia oversaw the expansion, helping Cannabis Now become the first magazine since the 1970s to successfully reach across the nation. In the process, he brought the magazine's social media reach from 35,000 in August 2013 to 3.5 million followers in August 2015 — and made its Facebook page the largest interactive media page about marijuana in the world. Meanwhile, Garcia also co-founded a nationally-distributed specialty food company called Montana Mex and worked in a leadership position at a natural foods organization. In all his work, Garcia feels a responsibility to provide the public with information on the tectonic national paradigm shift about the marijuana industry currently underway across the nation. He lives and works in Berkeley, California.